OUR BEST SELLER! Cowboy jerky is everything you want from a classic beef jerky – lean strips of 100% top round beef are seasoned with our family recipe of salt and pepper and mild jerky seasonings. Finished in the old style and dried just a touch past moist, Cowboy jerky is perfect for the traditional jerky lover. Tip – put a piece in your mouth for 10 to 20 seconds before enjoying the rich beefy flavor and peppery finish.